Tasting Rooms are held at the Ritz-Carlton Hotel where attendees can interact with brands in between Seminars and Beyond the Bar activities. These events range from pre-built bars, educational info sessions, and week-long residencies; there’s a tasting room perfect for any attendee and provides an intimate look at our partner brands.
Grab & Geaux
Located at the fountain on the first floor of the Ritz-Carlton, New Orleans – Grab & Geaux gives attendees to grab a quick cocktail while on the go in between sessions.
TOTC2023 Grab & Geaux Partners:
Branca USA, Haus Alpenz, Lo-Fi Vermouth, Ritual Zero Proof, and Uncle Nearest
Corner Bar
Corner Bar is at the heart of the action on the first floor of the Ritz-Carlton, New Orleans. This tasting room allows brands to welcome guests, serve cocktails, and sample products from behind the stick in the middle of the conference.
TOTC2023 Corner Bar Partners
ITALICUS, Jameson Irish Whiskey, Laird & Company, O.H. Ingram River Aged, Redbreast Irish Whiskey, and Samson & Surrey
Morning Bar
Morning Bar tastings help Tales attendees start their day off right (or shake off the night before).
TOTC2023 Morning Bar Partners
Angel’s Envy and Fever-Tree
No & Low Pop-up Bar
TOTC No + Low Bar showcases spirit-free and low-AB products and cocktails at the Ritz-Carlton, New Orleans.
TOTC2023 No + Low Pop-up Bar Partners
Cut Above Spirits, Ghia, Ritual Zero Proof, Seedlip, and Spiritless
TOTC2023 Traditional Tasting Rooms
Tales of the Cocktail traditional Tasting Room experience provides brands a blank slate to intrigue TOTC attendees at the Ritz-Carlton, New Orleans. This year’s traditional tasting Rooms can be found on the first floor in the following rooms: Algiers, Carrollton, and Fountainbleu.
TOTC2023 Traditional Tasting Room Partners
Blackened American Whiskey, Bulleit Frontier Whiskey, El Dorado Rum, Ferrand Dry Curaçao, Hospitality 201, Indie Spirits, Infinium Spirits, Mijenta Tequila, Paradise Spirits, Samson & Surrey, Southern Glazer’s Wine & Spirits, Tanduay Rum, and Tasting Alliance
TOTC2023 Brand Residencies
The week-long residency is a great opportunity for a brand or portfolio to promote their latest products, partners, or brand programs and initiatives for three full days at TOTC. This is a highly visible and impactful opportunity for any sponsor to make an impression with the large majority of TOTC attendees. Sponsors will be given a ballroom space on the second floor of The Ritz to build out and brand however they see fit; Think big with this opportunity!
TOTC2023 Brand Residency Partners
Diageo, and Lyre’s Non-Alcoholic
TOTC2023 Brand Education
These interactive educational workshops are a space where attendees can taste and learn. Sessions are 2 hours in duration, however, they can be broken into two, 45-minute sessions.
TOTC2023 Brand Education Partners
Altamura Distilleries, Boiron Americas INC, Bombay Sapphire, Bombay Premier Cru, Brown Forman, Cristalino Coleccion, Crown Royal, George Dickel, Haus Alpenz, Infinium Spirits, Mast-Jägermeister US, Samson & Surrey, Slane Irish Whiskey, and USBG National Charity Foundation
TOTC2023 Brand Bar
This Tasting Room Bar allows brands to activate in an exclusive space on the second floor of the Ritz-Carlton, New Orleans.
TOTC2023 Brand Bar Partners
Libbey, Ritual Zero Proof, and The Perfect Purée of Napa Valley
TOTC2023 Product Demo Table
This area is designed specifically for bar business products (such as apps, websites, tools, and more) to demonstrate their product to attendees.
TOTC2023 Product Demo Table Partners
Allara Global, Chef Rubber, Maven Table, and Tock
New Orleans Spirits Competition Finals
Observing a spirit competition can be painfully dull … unless you get to taste along with the judges. The audience at the finals of the New Orleans Spirits Competition will have the same set of sample spirits before them as each judge. The panels of four prominent judges — including spirits luminaries Dale DeGroff and Jeff “Beachbum” Berry — will sip, rank, and discuss in an open process to determine the spirit of the year in four classes: Agave, Gin, Rum, and Whiskey. Come and be part of the conversation!
Singapore x Tales Residency
In July 2022, Tales of the Cocktail Foundation announced a partnership with the Singapore Tourism Board to highlight the culture and talent that abounds within the island nation. Singapore bars and talent will be integrated across four days of a Singapore x Tales residency at Tales of the Cocktail 2023. Held on-site at The Ritz-Carlton, New Orleans in the French Quarter Balcony room, this residency will allow Tales attendees to experience a taste of Singapore’s innovation and culture. Monday through Thursday, TOTC will spotlight a different bar and team for a daily changing VIP experience. Featured bars will include Elephant Room, Fura, No Sleep Club, and Republic.
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