TOTCF strives to bring innovative, inclusive, and stimulating educational programming to our annual conference. Aimed at educating the bartender as a whole, the educational seminar streams of Business, Culture, and Beyond the Bar offer content that is relevant and applicable to today’s bartenders, managers, and owners.
TOTC seminars will be hosted at the Ritz-Carlton, New Orleans, and will range from 60-90 minutes. Selected from an open call for submissions by the Education Advisory Committee, Tales of the Cocktail prioritizes educational seminars curated and selected by drinks industry professionals looking to inspire their peers.
Business Seminar Track
An excellent bar only works if the business is built on an equally impressive foundation. The bar industry is evolving constantly with innovative ideas, progressive bar programs, and creative bar concepts that shape the drinks industry. Business Seminars are a platform to address current trends in industry commerce, venture, and design. Seminars under the Business Seminar stream deal with topics such as marketing, operations management, human relations, finances, investors, real estate, and more. The Foundation recognizes the advantage of pooling together global business insights from the best and brightest in the industry and leveraging this tremendous resource to uplift and improve the entire community.
Culture Seminar Track
Thoughtfully exploring the culture and the lifestyle of the bartending community has always been at the core of Tales of the Cocktail’s programming. Covering a variety of topics, Culture seminars are industry-driven and designed for bartenders of all levels. These seminars are a space to learn about the specifics of the drinks industry, including spirit proficiency and drinks industry history. Most of these seminars include tastings and/or cocktails and are 15-90 minutes in length.
Exclusive Tasting Seminars
Exclusive Tastings Seminars are an intimate opportunity to taste and learn about rare and hard-to-find spirits. In these seminars, attendees experience products that: are from extinct distilleries or brands, are expensive, or have never been released for sale (such as experimental liquids or blend components).
Technique Seminars
Exclusive Tastings Seminars are an intimate opportunity to taste and learn about rare and hard-to-find spirits. In these seminars, attendees experience products that: are from extinct distilleries or brands, are expensive, or have never been released for sale (such as experimental liquids or blend components).
Beyond the Bar Seminar Track
Beyond the Bar Seminars allow attendees to explore themes beyond traditional spirits education. These seminars are a platform to address challenges and opportunities within the global drinks industry, including; mental and physical health, intersectionality, substance use, sexual harassment, diversity, equity, and sustainability.
Workshops
Workshops are intimate conversations held in the Beyond the Bar space, and free to all attendees.
Fitness Activations
Fitness activations will be held in the Beyond the Bar space, and are free to all attendees looking to add movement into their week.
TOTC2023 Education Partners
Bacardi USA, Beam Suntory, Branca USA, Campari, Clear Creek Distillery, D’USSÉ, Franklin & Sons, Grey Goose, Hood River Distilleries, Lyons Brewing and Distilling, Lyre’s Spirit Co, Martini & Rossi, Mr. Black, Oxbow Rum, Patron Tequila, Tequila Cazadores, Samson & Surrey, St~Germain, and Stranger & Sons
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